Strategic Alliance Joint Venturing: A Business Tool For The Small Business Enterprise (“SBE”)

by

Geraldine Reed Brown[i], Esq., M.B.A.; Ronald W. Brown[ii], Esq., M.B.A.; and Michael Brown[iii], B.A. A

A Yoruba proverb observes: “When the door closes, you must learn to slide across the crack of the sill.” The comedienne Jackie ‘Moms” Mabley observed: “If you always do what you always did, you will always get what you always got.” Demosthenes once observed that “small opportunities are often the beginning of great enterprises.”

Think about these three observations. Each one contains some wisdom that applies to life and business, and particularly to how we can approach change, challenge, and opportunity. Though the observations were not referring to SBE strategic alliance joint ventures, the quoted words are applicable to them today. Why should an SBE consider entering into a strategic alliance joint venture?…